Name: 奋 Fèn • Matcha Première Récolte (50g)
Rating: 5.00 (1 reviews)

奋 Fen • First Harvest Matcha (50g)

50g

$52.00

奋 Fen • First Harvest Matcha (50g)

💚 Why you will love 奋 Fèn

Bold latte

Roasted hazelnut

Floral

奋 Fèn means "ardor" in Chinese: a matcha with character to start your day off right! Cultivated in China using Japanese expertise, its robust profile makes it ideal for lattes. Discover a matcha with slightly toasted hazelnut notes and a floral finish.

🇨🇳 Chinese Matcha

🇯🇵 Japanese Expertise

🌱 Cultivar Blend

🌸 2026 First Harvest

🧋 Milk Tea

🍵 Bold Usucha

🥛 Robust & Creamy

🌰 Roasted Hazelnut & floral

Shipped within 48h

Free shipping from €59

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Certifications & guarantees

Halal Certified

Production certified by JAKIM

Certified producer

No added sugars

100% tea leaves · Zero additives

Pure ingredient

No pesticides

USDA Organic · JAS certified production

Certified producer

Food safety

HACCP · ISO 22000 certified production

Certified facility

Umami 鲜 (xiān)

Sweetness 甘 (gān)

Bitterness 苦 (kǔ)

Astringency 涩 (sè)

Vegetal (ooika) ↔ Roasted (hika)

Finish 回甘 (huígān)

Tasting notes : roasted hazelnut · floral.

These notes develop naturally through the cultivar blend and the final drying process of the tencha — no added flavouring. The flavour profile reflects our tasting sessions; perception may vary depending on individual sensitivity and preparation method.

Our matcha is produced in China using Chinese expertise and Japanese craftsmanship. The leaves are shade-grown for 21 days before harvest, then processed into tencha before being finely ground at low temperature.

Origin China (multi-region)

Ingredient 100% matcha powder (Camellia sinensis)

Harvest First harvest, spring 2026 (young leaves only)

Harvest method Machine or hand, depending on topography

Cultivars Longjing 43 · Zhongcha 108 · Echa No. 1

Grinding Controlled ceramic ball-mill micronisation at low temperature to preserve aroma and colour

Packaging Food-grade aluminium can, direct print

Close the can tightly and quickly after each use. Keep away from heat, sunlight, and humidity.

Consume within 4 weeks after opening.

For longer storage or optimal preservation in a hot climate, place the can in an airtight bag or container in the refrigerator: this double protection prevents the absorption of odors and humidity from the fridge.

Before reopening a can taken out of the fridge, let it return to room temperature (10-15 minutes) to avoid condensation on the powder.

Orders are shipped within 48 hours.

Estimated transit time: 7 to 14 business days depending on the country.

DDP means that we cover import taxes in your country: there will be no additional charges to pay upon receipt (exception for the UK and Japan, any import taxes will be the customer's responsibility.)

*International shipping is not available for the following countries: Sweden, Finland, Canada, and Denmark.

Chalala-style Matcha Latte

1

Sift 3g of Matcha, then add 30g of hot water at 75°C to a bowl. Use a scale for more precision.

2

Using a bamboo whisk (chasen), whisk in an "M" motion until a fine foam forms.

3

Pour 90g of milk and 3g of maple syrup (if desired) into the matcha – our matcha can be enjoyed without sugar!

FAQ

Good question, and the answer depends on what you mean by "real."

If "real matcha" means tencha (leaves shade-grown for 3 to 4 weeks, stems removed, leaves steamed) finely ground at a low temperature: then yes, absolutely. This is exactly what we produce in China, with the same technical requirements as the Japanese standards for premium matcha.

If "real matcha" means made in Japan: then no, and we fully accept that. Matcha does not have an international protected designation of origin. The word is not legally reserved for any country. It simply means "ground tea."

Our producers are passionate about matcha and were trained in Japan. We are proud to present you with matcha produced with passion! We therefore let your taste buds judge: what defines the quality of matcha is the process, the harvest, and the traceability, and not the leaf's passport.

Our Matcha 奋 Fèn is grown and processed in China, respecting Japanese expertise. Our producer decided to blend several cultivars from different regions in China to create a robust blend revealing notes of roasted hazelnuts and a floral finish, which makes it perfect for lattes! (Or full-bodied usucha for strong tea lovers.)

奋 is pronounced Fèn in Mandarin. The character represents a bird spreading its wings to take flight or the energy one mobilizes to launch forward with fervor. We interpreted the character Fèn as "Ardor" in English because this word perfectly bridges what this matcha is and what it inspires one to do: the fiery character of roasted hazelnuts, and the morning energy, determination, the feeling of taking control of your day. This is the matcha you prepare when you've decided to check off every item on your to-do list.